MAGGIE MAY WRITES
I help brands understand women before they try to
sell to them.
Strategic thinking for maternal and women’s wellness founders who want to say something more useful than fix yourself.
Women don’t experience wellness as a list of benefits.
A supplement can carry hope.A routine can become another obligation.A promise to “feel like yourself again” can quietly suggest that the woman she is now is not enough.Women meet your brand in the middle of real life—as mothers, carers, patients, partners and people trying to remain connected to themselves while life keeps asking them to change.If we want to build brands that matter, we have to understand the woman beneath the purchase.That’s where strategy begins.
I don’t begin with the copy.
I begin with the woman beneath the customer.
What is she really experiencing?What has your category taught her to believe about herself?What is she hoping your product will change—beyond the symptom?And does your messaging offer recognition—or simply another instruction?From there, we find the idea your brand should own and translate it into positioning, language and content.
WORK WITH ME 1:1
This is for founders who know their product works but suspect their messaging is only telling half the story.Together, we might explore:• The emotional reality beneath the customer problem• The assumptions your category keeps repeating• Why clinically correct messaging can still feel cold• What women are really buying beyond the productNot another copy edit.A clearer understanding of the woman your brand exists for—and what should change because of it.
About Maggie
I’m a strategist, writer and former public-health professional documenting modern womanhood through the lens of wellness.I’m interested in the questions wellness marketing often avoids:• What happens when the protocol doesn’t work?• Why do women feel guilty needing care?• When did getting older become a problem women were expected to solve?My work turns those questions into sharper strategic thinking for brands built for women.
FAQs
Do you write the copy?Yes. But I don’t begin by polishing words that haven’t earned their place. First, we uncover the deeper idea, emotional tension and point of view the copy needs to carry.What can we work on?A brand, offer, campaign, content direction or difficult idea you haven’t yet found the language for. The scope depends on the question you bring.What happens after I enquire?Tell me what you’re building and where the thinking feels stuck. I’ll review your enquiry and, if the fit feels right, invite you to an initial conversation.
Your customer does not need another brand telling her who to become.
She needs to feel that somebody understands who she already is.
Read my thinking on Instagram →
Tell me what you’re building.Share your brand, your idea and the question you need help answering.