Your trusted copywriter in women’s wellness

Hi, I'm Maggie

Once a scientist, now I help doctors, dieticians, naturopaths and online health coaches translate science into real-world results

• About
• Samples

I've spent 15+ years working alongside CEO’s and entrepreneurs on research and health tech initiatives that shake the status quoI got my start in London launching and growing a clinic to help women battling hormone issues using science and old-world naturopathy as my tools. I wrote and delivered a marketing strategy which saw our clinic grow 300% in 6 monthsThis fired me up to combine my science skills with business, so I took myself to Harvard to get an MBAWhere do entrepreneurs go after that? Silicon Valley ofc. Here I learnt to drink from the fire hose, honing my writing and sales skills for Google Health and a bunch of lab and fertility companiesToday you can find me on a beach with a coconut and laptop in hand – writing words that convert how people understand and take ownership of their health

Things I've learnt along the way...Up to 30% of revenue is generated from good email campaignsOver 70% of health experts don’t know how to write good emailsI specialize in creating relatable, actionable, bad-ass copy that:
- sparks connection
- stays out of the promo tab
- maximizes SEO to drive organic visibility
- increases open rates, upsells
- generates conversions

Today women are paying handsomely for hyper-personalized health adviceI write email copy that nurtures your audience over time to give them exactly what they need before they know they need itTopics I’ve written about include cycle-syncing, intermittent fasting, fertility, balancing hormones, fitness and functional microdosing - check out my work here

Dr Jennifer Peña, MD, FACP, AAHIVS,
A board-certified, internal medicine and former US Army and White House physician