Your trusted copywriter in women’s wellness

Hi, I'm Maggie

Once a scientist, now I help doctors, dieticians, naturopaths and online health coaches translate science into real-world results

• About
• Samples

I've spent 15+ years working alongside CEO’s and entrepreneurs on research and health tech initiatives that shake the status quo.I got my start in London launching and growing a clinic to help women battling hormone issues using science and old-world naturopathy as my tools. I wrote and delivered a marketing strategy which saw our clinic grow 300% in 6 months.This fired me up to blend my science background with business, so I took myself to Harvard to get an MBA.Where do entrepreneurs go after that? Silicon Valley ofc. Here I learnt to drink from the fire hose, honing my writing and sales skills for Google Health and a few lab and fertility companies.Today you can find me on a beach with a coconut and laptop in hand – writing words that enable women to understand and take ownership of their health, with self-love and gusto!

Things I've learnt along the way...Up to 30% of revenue is generated from good email campaignsOver 70% of health experts don’t know how to write good emailsI specialise in creating relatable, actionable, bad-ass copy that:
- sparks connection
- stays out of the promo tab
- maximizes SEO to drive organic visibility
- increases open rates, upsells
- generates conversions

Today women are paying handsomely for hyper-personalized health advice.I write email copy that nurtures your audience over time to give them exactly what they need before they know they need itTopics I’ve written about: herbal medicine, cycle-syncing, intermittent fasting, optimising fertility, balancing hormones, fitness and functional microdosing - check out my work here

Dr Jennifer Peña, MD, FACP, AAHIVS,
A board-certified, internal medicine and former US Army and White House physician