Science-Led Email & Content Strategy for Women’s Health Brands

Hi, I'm Maggie

I help women’s health and wellness brands turn complex science into trust-building, revenue-generating content

If your product is backed by solid research but your marketing feels confusing, generic, or hard to explain — this is for you.

THE PROBLEMYou know your product works.You’ve invested in research, formulation, or clinical insight; but:

  • Explaining why it works feels too technical

  • Your emails sound either overly clinical or overly “wellness-y”

  • You’re cautious about claims and compliance

  • You’re doing a lot of education… but not seeing results

So founders end up:

  • Writing everything themselves

  • Avoiding email altogether

  • Or sending content that doesn’t convert

THE SOLUTIONI specialise in translating science into clear, human, conversion-focused content — without dumbing it down or making risky claims.I bring:

  • A scientific background

  • 15+ years working with CEOs, startups and health tech

  • Deep experience in women’s, postpartum and hormone health

  • Commercial copywriting expertise focused on email, education and trust

WHO THIS IS FORThis is a good fit if you are a:

  • Women’s health or hormone health brand

  • Supplement or functional nutrition company

  • Postpartum, fertility or fitness startup

  • Founder-led brand doing education-based marketing

Especially if:

  • You already have customers

  • You’re sending emails (or want to)

  • You believe trust and credibility drive long-term growth

CORE OFFERScience-to-Sales Email & Content StrategyWhat's included:

  • Review of your research, ingredients, studies or health claims

  • Messaging framework - what to say, what not to say and how to simplify without losing credibility

  • A 5–7 email sequence designed to educate, build trust and warm your audience to buy

Emails can be used for:

  • Welcome sequences

  • Product education

  • Launch support

  • Evergreen flows

All copy and strategy are delivered ready for implementation by your internal team or email service provider. Platform setup and email deployment are not included.

OPTIONAL ONGOING SUPPORTMonthly Email & Content Retainer

  • 4–8 emails per month

  • Strategic direction for newsletters, blogs or podcasts

  • Ongoing science translation and messaging refinement

Designed for brands who want consistent, high-quality education-led marketing without founder burnout.

PRICING

  • One-off email sequence: AUD $2,500 – $4,000

  • Monthly retainer: AUD $2,000 – $3,500

Final scope confirmed after a short conversation.

HOW TO START

  • Short intro call

  • I outline a clear approach for your brand

  • We decide if it’s a fit

No obligation. No hard sell.

If you’re building a women’s health brand grounded in science, your messaging should prove it.

Connect with me here

Dr Jennifer Peña, MD, FACP, AAHIVS,
A board-certified, internal medicine and former US Army and White House physician